Now available!

Ireland’s Wild Atlantic Way:
County Clare

Explore one of the world’s richest
cultural landscapes as you drive
the spectacular 1500-mile coastal
route with our audio tour app

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download FREE now!
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Our hands-free, GPS-enabled audio tour app immerses you in the authentic culture and heritage of Clare’s west coast



Our GPS-enabled app connects to your vehicle’s audio system via Bluetooth, auxiliary USB cable, or audio aux cable. As you approach a town or landmark, your location triggers the app to play a mini “audio documentary” about the cultural heritage of the site. The Cultural Roadmapp audio tour app lets you keep hands on the wheel and eyes on the view as you listen. It’s simply effortless!

latest GPS geo-fencing technology

hands-free automation

expert commentary

leading historians and folklorists

local musicians

captivating storytellers


Cultural Roadmapp: Ireland’s Wild Atlantic Way is a four-part audio tour series designed specifically for motorists, featuring the incredibly rich cultural heritage of the west coast of Ireland. Our series premieres with County Clare, home of the world-famous Cliffs of Moher and the Burren, countless traditional music and dance festivals, and captivating history and folklore.

coming soon in summer 2018:

  1. Donegal & Sligo
  2. Mayo & Galway
  3. Kerry & Cork
get the Clare app today!
FREE until 20 June 2018
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Cultural Roadmapp is a transatlantic startup based in County Clare, Ireland, and we’re on a mission to transform the classic road trip.

Our audio tours offer an authentic immersion into local culture and heritage, anchored in home-grown, ethnographically collected content. We begin by interviewing hundreds of locals, elders, and experts; their stories, memories, and passions guide the narrative while preserving local folklore and oral history. We then set these gems within elegant, engaging narratives and inlay performances by world-class storytellers, actors, poets, and musicians.

By encapsulating the richness and complexity of these locales in a hands-free app, we’re elevating the road trip to a culturally immersive experience.

Welcome to Cultural Roadmapp—a new way of hearing the world.

Deborah Schull, founder/CEO, Cultural Roadmapp



As a teenager, Deborah lived in Dublin and fell in love with Irish literature, landscape, music, and people. Today she’s a highly respected writer and producer whose audio tours and apps are featured at the Smithsonian Institution and the Ronald Reagan Presidential Library and Museum, among other venues. Deborah‘s work has won 25 professional honors, including the museum field’s prestigious MUSE Award and two Tellies. She is Cultural Roadmapp's creative director and lead scriptwriter.

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Leah Bernini Cronin, president, Cultural Roadmapp



Leah directs content collection and music supervision for all projects. Acknowledged as a master field researcher and interviewer, she holds a PhD in Ethnomusicology and two Master's degrees in Irish Traditional Music Performance and Ethnomusicology, all from the University of Limerick. Leah is also an Irish fiddle player and teacher, artist manager, music education product developer, and occasional videographer, editor, and graphic designer.

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Will is an entrepreneur with over 30 years’ experience. He holds a Master’s degree in International Entrepreneurship Management from the University of Limerick and is an Associate Faculty Lecturer at the National College of Ireland. When he’s not identifying new business opportunities, designing creative solutions, and project managing to market, Will is out hiking, biking, kayaking—and driving—the gorgeous byways of Ireland.

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ethnographer & lead producer

Leslie is an educator, researcher, and performing flutist bridging classical and folk music traditions. She holds a Master of Arts degree from the University of Limerick, a Master of Music from New York University, and a Bachelor of Music from Ithaca College. A highly organized project manager, Leslie conceptualizes, oversees, and researches audio tour content and conducts field interviews.

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cultural administrator & marketing data analyst

Grant plays an integral role in establishing and maintaining relations with cultural experts, including correspondence, logistics, and scheduling, as well as substantive research to prepare our ethnographers to conduct their fieldwork. On the operational side, he uses his extensive experience in financial data management to analyze and help mastermind our social media and content marketing efforts.

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oral historian & social geographer

Leyla is a field researcher and interviewer with a Master’s degree in Oral History from Columbia University and a PhD in Geography from Rutgers University. Her work focuses on people’s life stories and the unique knowledge we each have about the places, communities, and experiences that matter to us. In 2016 the Hannah Arendt Center for Politics and Humanities selected Leyla’s writing on ethical listening as a “favorite essay.”

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associate producer


associate producer


marketing & finance associate



Deborah Schull, founder/CEO, Cultural Roadmapp

Founder, CEO & Creative Director

Leah Bernini Cronin, president, Cultural Roadmapp

President, Director of Content Collection & Music Supervision

Ireland’s Wild Atlantic Way: County Clare
Created by Cultural Roadmapp

Creative Director & Scriptwriter: Deborah Schull | Director of Content Collection & Music Supervision: Dr. Leah Bernini Cronin | Narrators: Iarlaith O’Conaire & Geraldine Hughes | Audio Producer: Audissey Media | Executive Producer: Josh Guberman | Producer: Dooley Car Rentals | Associate Producers: Larisa Karr, Sara Aitken, Emily Ho, Wynne McIntyre & Saleah Blancaflor | Platform Provider: Tour Buddy Apps

Special thanks to Irish America Magazine

Stay tuned for updates!

Copyright © 2017 Cultural Roadmapp